Fashion designer agnès b. on building her namesake brand

Agnès b. is a designer, filmmaker, activist and patron of the arts. Mention her name and people immediately call out their wardrobe favorites: the snap cardigan, oversize white shirt, striped t-shirt. For someone with such a strong stylistic signature, you may be surprised to learn that agnès doesn’t care for fashion. “Fashion does not interest me, only style,” she says. In this conversation, we explore inspiration, creative habits, and building a global brand.